It’s hard to think back to a time when the internet and social platforms weren’t a daily part of our lives. For Generation Z — people 22 and younger — it’s not about fading memories of a simpler, more analog time. They’ve always been on, which means they’ve grown up with different expectations for technology and instant information accessibility.
To gain a better understanding of exactly how their expectations differ, and how internet and social platform providers should adjust accordingly, we commissioned the Center for Generational Kinetics to study the attitudes of three generations in the U.S. toward the internet, privacy, advertising and content:
Gen Z (ages 15–22).
● Gen Z (ages 15–22).
Millennials/Gen Y (ages 23–41).
Gen X (ages 42–53).
Here’s what we learned.