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Perspectives

Gamifying Business to Drive Employee Engagement and Performance

2013-10-10


It is a truth—not universally acknowledged—that between the star performers and the tail-end of the bell curve, dwell swathes of employees who only go through the motions at their jobs. According to some estimates, these disengaged employees cost the economy a whopping $550 billion annually.

It is a truth—not universally acknowledged—that between the star performers and the tail-end of the bell curve, dwell swathes of employees who only go through the motions at their jobs. According to some estimates, these disengaged employees cost the economy a whopping $550 billion annually.


On the flip side, organizations with a higher proportion of engaged employees report higher earnings per share and revenues, not to mention lower staff turnover.

The growth of social and mobile technology has provided companies with a solid tool for dealing with employee disengagement—gamification. This infographic not only reveals how gamification can help organizations counter employee disengagement, but also offers insights on how to tackle difficult-to-define challenges such as compliance and training. It also illuminates how gamification can ignite enthusiasm for repetitive (but necessary) tasks, gain performance-related feedback and engage in smart hiring.

However, as with any new tool, gamified initiatives can be easily undermined by poor planning, ill-conceived business process changes and ineffective deployment, leading to costly and unsatisfactory business results. To ensure that your organization avoids unfortunate and unforeseen consequences, our infographic offers proven suggestions on how to get gamification right. For example, it presents a great starting point: a list of questions to help your organization decide which processes would benefit most from gamification.

 

To learn more, read our white paper Gamifying Business to Drive Employee Engagement and Performance (pdf),available on our SMAC Web site. Also visit Cognizant's retail practice for more insights.

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Gamifying Business to Drive Employee Engagement and Performance