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Discover The Future of Work

Here are 21 future of work focused themes to keep an eye on in 2021;

1 Zoom-lag will grow.

2 Audio only calls will come back into fashion.

3 Talking of fashion – it will continue to wither on the vine. Go long Mack Weldon.

4 The Work Ahead will be even more full of machines

5 Media induced fear will keep politicians in zero-risk mode and us stuck in our cribs.

6 Jeff Bezos will become the first Two Hundred Billion Dollar Man.

7 There won’t be a stock market crash.

8 Bitcoin will be worth $45,000 by year end.

9 Places of the future will become places of the now

10 A VR conference platform will launch and become a hit.

11 There will be a merger between two tier one IT Services vendors.

12 The four day work week will become common - see page 8 of

13 The five day work week will seem old-fashioned.

14 Three-factor authentication will become de rigueur.

15 The need for social media legislationreal legislation – will come into the mainstream.

16 The release of No Time to Die will be pushed out until 2022.

17 More of what can go online, will go online.

18 By year end, 50% of all medical consults in the US will have happened via a telemedicine platform.

19 I will lose 28 pounds.

20 GPT-4 will be released.

21 I will be wrong about half of these predictions. Your job is to tell me which half.


2021 isn’t going to be much different from 2020 I fear. The virus will remain uncontrolled and those who think it is their job to control it will remain focused on controlling us instead. The vaccine roll outs will happen slower than optimists imagine and 100% immunity will still be a long way off as the year ends. A robust and sophisticated digital channel to market will continue to be the difference between success and failure in the locked down world. Analog businesses will last as long as government largesse does. The QE coffers will be running low by December.

I wish I could be more upbeat as the year begins but I don’t want to BS you. Or me. Viruses haven’t heard of the Julian calendar, and certainly don’t march (or March) to its beat. January 2021 looks pretty much like December 2020 to SARS-CoV-2.

Buckle up – it’s going to be another difficult year.

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