carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Predictive Analytics

What is predictive analytics?

Predictive analytics techniques include machine learning, data mining and predictive statistical modeling to predict the likelihood of things to come by looking at historical data. This helps companies make accurate predictions about purchases or customer responses, as well as optimal cross-sell/upsell promotional opportunities. More specifically, predictive models help businesses attract, retain and grow their most profitable customers, improving operations. They also help companies predict future customer requirements, business needs, staffing requirements and process improvements they should make to their operations.

What are the business benefits of predictive analytics?

Predictive analytics can help improve efficiency in production and operations, reduce risk and fraud, and create better customer experiences by mapping your customers’ likely journey and expected touchpoints. It can also take the guesswork out of forecasting and supply chain management, as well as help organizations create marketing plans with more precision, knowledge and confidence.

Predictive Analytics Featured Content
Causality Engine Harnesses Predictive Signals
ML and Predictive Analytics Tackle Customer Churn
Predictive Analytics Reduce Trade Settlement Fails

Back to

Glossary
INDUSTRIES
SERVICES

Digital Business & Technology

Digital Business Operations

COGNIZANT CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS