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The Real Reality of Augmented Reality

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The Real Reality of Augmented Reality

AR promises to make all the world – including work – a stage for immersive experiences. But balancing ROI and FOMO...

59 Minutes Read

AR promises to make all the world – including work – a stage for immersive experiences. But balancing ROI and FOMO is critical; our latest study shows how businesses are already capitalizing on AR’s ability to deliver improved business outcomes.

At long last, the AR market seems ready to  break out of the seemingly interminable stage  of pilot-only projects. One-third of our study respondents have already scaled their  AR initiatives into full implementations and captured substantial value.

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