AR promises to make all the world – including work – a stage for immersive experiences. But balancing ROI and FOMO is critical; our latest study shows how businesses are already capitalizing on AR’s ability to deliver improved business outcomes.
At long last, the AR market seems ready to break out of the seemingly interminable stage of pilot-only projects. One-third of our study respondents have already scaled their AR initiatives into full implementations and captured substantial value.
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