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Improve innovation and profitability

Today, immersive customer experiences, innovative content delivery and new revenue models create unprecedented complexity for media and entertainment companies.
To advance in this evolving landscape, companies need agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and AI is a constant challenge. Success requires increasing audience engagement, innovating content delivery and applying intelligence to improve operational performance.
Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies navigate changing market conditions, optimize the content value chain, improve competitiveness and manage operations.

Segments

Advertising
Advertising

Apply business operations transformation to streamline advertising processes, simplify asset management and optimize advertising effectiveness to improve growth.

Broadcasting
Broadcasting

Combine digital platforms, cloud, data, and AI, to improve intelligence, align content to demand and simplify asset and rights management.

Filmed Entertainment
Filmed Entertainment

Implement digital operations to innovate customer service and finance processes, and apply automation and managed services to improve efficiency.

Gaming
Gaming

Transform business processes and harness cloud-based platforms, data, automation and AI to improve customer engagement and streamline sales and service.

Music
Music

Combine process and industry expertise with digital capabilities, to improve asset management, distribution, customer service and finance operations.

Print & Publishing
Print & Publishing

Combine print and publishing consulting with intelligent digital platforms and processes to improve content creation, distribution and effectiveness across channels.

80%

increase in productivity with intelligent business processes in media and entertainment companies

Offerings and platforms

Streamline your business processes

With a deep understanding of today’s media and entertainment industry, we offer business process services to make you more effective, efficient and virtualized. The result: You’ll be able to streamline and effectively manage costs, customer support and service operations—and redirect internal business resources toward more strategic, value-added projects.

Improve campaigns, optimize ROI

Improve campaign effectiveness to maximize value and return on investment. Utilize data-driven insights to advance and develop your products and services, resulting in increased customer satisfaction, usage and business growth.

Why IPA? Greater ROI

Elevate workforce productivity by automating specific functions as well as end-to-end business operations. Leveraging leading automation platforms, we partner with you to improve workforce productivity and streamline customer experiences to drive business performance and growth.

Digitally transform finance and accounting

Transform finance and accounting operations into a value generator for your organization. Apply next-generation digital capabilities to enhance existing investments and turn procure-to-pay, order-to-cash, record-to-report and financial planning into valuable business insights.

Treat your customers right

Achieve new revenue-generating opportunities for your organization with next-generation customer service. We enable you to deliver proactive, predictive interactions across all your customers’ preferred channels to deliver more efficient, effective and enriched experiences.

Cognizant Named the RPA Turnaround Specialist by Forrester

The Forrester Wave™: Robotic Process Automation Services, Q4 2019 reports Cognizant as a Leader among Robotic Process Automation (RPA) service providers. Cognizant has supported customers by successfully setting up the automation CoE and tracking the RPA program back to outcomes.

Forrester
Digital Business Operations: Media & Entertainment

Deliver immersive experiences, innovate content delivery and consumption and personalize engagement. Learn how Cognizant works with you to transform operating models.

Digital Business

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.