Content production costs were rising steadily for a major pharmaceutical company using the services of multiple creative agencies across Europe. Despite leveraging common tools, the agency content lacked brand consistency across channels. Different delivery models for different content types led to redundant assets, delayed market commitments and added budgetary pressure. Processes were inefficient, productivity was low and brand budgets were negatively impacted. With agencies running in different directions and minimal oversight, management was unhappy with the cost and impact of its marketing campaigns.