A leading US-based insurance company, wanted to mature its digital transformation journey, drive faster time to market, enhance customer experiences and gain greater customer retention by closely monitoring industry trends and market position. This customer-centric focus required a major shift in how quality assurance (QA) was handled by the company’s IT and program teams. Accelerated QA feedback cycles, fail-fast approaches and self-sustainable teams became catalysts for success, which required a cohesive, flexible, and scalable automation ecosystem. As a trusted Quality Engineering and Assurance (QE&A) partner of more than a decade, we worked with the company to implement a platform-based automation solution for its needs. It was essential to ensure this automation ecosystem catered to various automation testing needs, such as web, API, database and Windows desktop applications.