A leading US-based software company faced bandwidth issues in resourcing, managing different partners and executing its product roadmap. The product roadmap’s disparate management approach forced the company to release generic campaigns that lacked personalization. Balancing work priorities among different stakeholders created growing dependencies and delays.
The company wanted to migrate to cloud for scalability and better data-driven decision-making capabilities. It also wanted to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. The company partnered with Cognizant on a digital marketing transformation and the selection and deployment of a personalization platform.