carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

No Results.

Did you mean...

Or try searching another term.

Thick Data

What is thick data?

Thick data is the result of the collaboration between data scientists and anthropologists working together to make sense of large amounts of data. Together, they analyze data, looking for qualitative information like insights, preferences, motivations and reasons for behaviors. This humanistic information enables better business decision-making, as well as product and service development.

What are the business benefits of thick data?

Thick data helps businesses analyze data created by their customers, through their online behavior and interactions, to decode their needs, preferences, sentiments and grievances—and to create more personalized experiences and services with data-driven business decisions. The real power of thick data is that it allows companies to humanize mountains of data to understand what motivates their customers and segment them to develop sales and marketing strategies that apply specifically to each group.

Back to

Glossary