Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Marketing analytics puts data gathered from across marketing channels into context and shows how a company’s marketing plans and efforts can directly translate into revenue. CMOs and marketers use these technologies and processes to successfully evaluate and value their marketing campaign efforts. Marketing analytics techniques look at metrics from all sources and channels, and combine it into a single view to summarize the performance of marketing initiatives.
There are many business benefits to marketing analytics. Successful teams use its data to:
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