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Experience Architecture

What is experience architecture? 

Experience architecture (EA) maps the process of creating an online user experience (UX) for customers, employees, partners and other visitors. It typically combines information architecture (IA), interaction design and experience design (XD) to depict how users will navigate an online narrative.

What are the business benefits of experience architecture?

EA can deliver multiple benefits to an organization, functioning as:

  • A comprehensive UX roadmap. EA provides a holistic, top-down view of the user journey, highlighting systems and/or structures that users will interact with as they navigate through a company’s capabilities, products and services.
  • An engagement device. A successful EA—one that logically and intuitively maps a series of engaging UX interactions step by step—can delight users and burnish your brand. 
  • An inclusive design tool. EA is a branch of inclusive/universal design that creates user interfaces accessible to audiences who are aged, disabled and/or impaired.

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