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Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity—something we call a Code Halo™. While Code Halos are important to each of us, they are becoming increasingly vital to the success of every business. A new book from our Center for the Future of Work reveals how organizations can catalyze business with Code Halo thinking. You can order Code Halos: How the Digital Lives of People, Things and Organizations are Changing the Rules of Business (John Wiley & Sons) at:
Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes and products—what we call Code Halo™. When Code Halos scale, they spark new commercial models in a predictable five-step model that can take entire industries to "the Crossroads", a compressed period of time in which market dominance can dramatically flip from industry stalwarts to challengers. In this white paper, we define the new rules of success by decoding the business of meaning and the pattern of success that has emerged.
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