carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

LIFE SCIENCES

Cognizant BigDecisions® Optimizes Pharma Sales Data

The Challenge

A pharmaceuticals provider faced rising costs and delays due to manual, spreadsheet-based processes for getting account data to sales reps so they could plan daily sales calls. Reps struggled with incomplete, conflicting and hard to use information. Plus, the company lacked a single, integrated source of marketing and financial data to improve its decision-making. It turned to Cognizant for help.

Our Approach

Leveraging our Cognizant BigDecisions AI platform, we expedited the aggregation of data from 20 internal and external sources, as well as and its preparation for use. Prebuilt analytics and our industry-aligned data model reduced the time required to deploy this platform by one third. Our change management capabilities ensured rapid adoption, high user satisfaction and the timely retirement of older platforms.

Helping Pharmaceutical Sales Reps Sell More While Reducing Data Costs

Sales reps now receive customized daily reports tailored to their locations, with real-time status for each account. These reports recommend which decision-makers to see, and which products and promotions to discuss, at each account. They also warn reps of danger signs, such as stagnating sales of one product within an otherwise well-performing customer portfolio. For the first time, the provider has a “single source of truth” for all its financial and marketing data. All these new insights help sales reps maximize the company’s revenue and profits, while reducing the cost of data aggregation and analysis.

SEE THE FULL STORY »

 

$450,000

annual savings in the cost of gathering and distributing account data to sales reps

35%

reduction in the time required to produce reports for the sales force

30%

reduction in implementation time through use of our pre-built analytics and industry-aligned data model

SPREAD THE WORD
INDUSTRIES
SERVICES

Digital Business & Technology

Digital Business Operations

COGNIZANT CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS