In the dynamic world of always-on information and entertainment, young consumers are quickly embracing advancing trends and technologies. Virtual and augmented reality (VR/AR) and interactive storytelling are natural next steps for generations Y and Z (which we call “Generation Now”).
The combined generations’ appetite for new content has huge implications for all companies, whether they’re media, entertainment, internet platform or over-the-top (OTT) companies.
Our research shows that Gen Now takes a nuanced view of experiences. The findings are certain to impact the future delivery of experiences for news, information and entertainment.
Knowing how Gen Now expects to interact with devices and consume content in the next three to five years will help businesses create meaningful experiences that resonate with them.