A large automobile manufacturer has big plans to drive digital transformation globally over the next 5 years. Its goal is to provide a seamless, personalized omnichannel experience to increase customer satisfaction and loyalty.
This included creating a best-in-class chatbot assistant to guide customers throughout their journey. It involved researching the types of vehicles that would suit their needs as well as moving them through the purchasing process and beyond. To accomplish this, the automaker needed a strong implementation partner with automotive industry expertise and an understanding of the needs of customers, the digital experience and what it takes to execute a successful rollout.