Point-of-sale information is key for our client, a global advertising analytics firm, to understand sales trends and customer preferences. Its brand managers use this valuable data to make decisions about promotions and new sales initiatives.
However, reports on the firm’s sales data were often compiled manually, which required personnel to enter information into forms and spreadsheets. This led to errors, inefficiencies and high costs—including auditing expenses. The company asked us for a better way to extract information from sales receipts using AI to automate the analysis and generate insights.