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User experience design maps customer experiences and how they interact with applications, websites, products or services. Businesses that focus on their users’ experiences generally increase customer fulfillment and revenue. By focusing on customer needs, companies help ensure that they are delivering what their customers want, when it’s needed and in the exact manner that they prefer to engage.
Hyper-personalized customer experiences improve customer satisfaction, engagement, usability, retention and loyalty. They also reduce bounce rate and increase cross-selling, up-selling and sales overall.