carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Structured Data

What is structured data?

Structured data is data that is organized and formatted, normally in a database. It follows a predetermined structure or set of rules—meaning these records are the same from one to the next. The more structured data is, the easier it is to process. Examples of structured data include a list of names, addresses, phone numbers, purchase history or social media followers.

What are the business benefits of structured data?

Implementing and analyzing structured data can deliver multiple benefits to an organization. For example, it can:

  • Enable businesses to analyze and draw conclusions on large amounts of data.
  • Streamline and automate manual processes.
  • Be easily tracked by a Customer Relationship Management (CRM) or contact center database.
  • Be used by an organization’s CRM, marketing and sales professionals to measure performance, establish objectives and pinpoint areas for improvement.

Structured Data Featured Content
AI Data Modernization Platform
Making AI Work in the Real World
Unstructured Data Analysis Means Healthier Patients

Back to

Glossary
INDUSTRIES
SERVICES
COGNIZANT CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS