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Structured data is a data that is organized and formatted, normally in a database. It follows a predetermined structure or set of rules—meaning, these records are the same from one to the next. Examples of structured data include a list of names, addresses and phone numbers. The more structured data is, the easier it is to process.
The analysis of structured data enables businesses to analyze and draw conclusions on large amounts of data as well as to streamline and automate manual processes.