Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Structured data is data that is organized and formatted, normally in a database. It follows a predetermined structure or set of rules—meaning these records are the same from one to the next. The more structured data is, the easier it is to process. Examples of structured data include a list of names, addresses, phone numbers, purchase history or social media followers.
Implementing and analyzing structured data can deliver multiple benefits to an organization. For example, it can:
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