The digital tech behind those experiences can empower new business models and greater agility. Payers need those qualities to satisfy members and compete effectively as convergence and convenience transform healthcare.
To learn more, download the full report on our 2023 Voice of the Member survey or contact us to discuss opportunities to conduct your own member surveys, perform competitive benchmarking, or implement new apps and capabilities for members that can lead to competitive differentiation.
*We surveyed 2400 health plan members across 50 states; 59% were national plan members; 31% Blues plan members; and 10% regional plan members. Of these, 1200 were in employer group plans; 480 in Medicare Advantage plans; and 480 in Medicaid plans. Another 240 respondents were members of health marketplace plans.
This article was written by Monica Weekes, Vice President and Health Sciences Consulting Practice Lead at Cognizant and Jagan Ramachandran, Assistant Vice President in Cognizant’s Health Sciences Consulting practice.