Start your engines for audience segmentation.
Cognizant’s Fan Persona Engine allows sports brands to see—and connect with—unique fan segments.
By unlocking the mountain of fan data that sports brands already have they can take their personalization strategies from simply adding customer names in an email template to something bigger. Customers crave more personalized fan experiences, and we believe they deserve it.
Done right, your fans will develop deeper relationships with your brand. You will drive more revenue in a more sustainable manner.
And your partners will gain the ability to engage with the individuals on your database that they really care about.
Don’t be left behind when it comes to your fan data. Let us help you start your engines.