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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
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Marketing technology, or martech, is the area of customer relationship management (CRM) that focuses on the digital tools that help organizations manage marketing operations, processes and activities. Martech can help achieve multiple objectives, including finding and nurturing customers, personalizing customer interactions and measuring campaign effectiveness.
Typical tools in a martech software “stack” may include programmatic ad platforms, marketing automation software, content management systems (CMSs), web analytics and digital customer experience platforms.
Among the many business advantages of deploying martech are:
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