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Innovation product development is the process of applying digital product engineering to a business’s innovation goals, thereby transforming innovative ideas into reality. It entails all activities involved in turning a concept for new and better user experiences into real-world products.
The primary benefit of innovation product development is accelerating the process by which an innovative idea transitions to effective design and development of a marketable, innovative product. By helping move an organization from “innovation as a goal” to “innovation is underway,” it can facilitate a shift in culture to one of sustainable, ongoing innovation.