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Data hygiene
<h5>What is data hygiene?</h5> <p>Data hygiene refers to the process of ensuring the “cleanliness” of data in a database by checking records for accuracy and removing errors. These errors can range from misspellings and improper punctuation to duplicate records, outdated/incomplete data and improper parsing of record fields from different systems.</p> <h5>What are the business benefits of data hygiene?</h5> <p>Among the multiple benefits of maintaining a clean database are:</p> <ul> <li><b>Improved decision-making. </b>“Cleansing” data for accuracy and quality helps yield accurate analytics that contribute to better, more informed, more confident business decisions.</li> <li><b>Better customer experience.</b> A clean database helps ensure that the right message goes to the right audience at the right time, which can optimize revenue and improve brand perception.</li> <li><b>Increased productivity.</b> Clean data removes perishable information, providing data users with accurate information to operate and form a better understanding of business users and clients.</li> <li><b>Brand protection.</b> By avoiding communication to irrelevant recipients, good data hygiene can help maintain the integrity of a brand and its reputation.</li> </ul>
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