carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Data Hygiene

What is data hygiene? 

Data hygiene refers to the process of ensuring the “cleanliness” of data in a database by checking records for accuracy and removing errors. These errors can range from misspellings and improper punctuation to duplicate records, outdated/incomplete data and improper parsing of record fields from different systems.

What are the business benefits of data hygiene?

Among the multiple benefits of maintaining a clean database are:

  • Improved decision-making. “Cleansing” data for accuracy and quality helps yield accurate analytics that contribute to better, more informed, more confident business decisions.
  • Better customer experience.  A clean database helps ensure that the right message goes to the right audience at the right time, which can optimize revenue and improve brand perception.
  • Increased productivity. Clean data removes perishable information, providing data users with accurate information to operate and form a better understanding of business users and clients.
  • Brand protection. By avoiding communication to irrelevant recipients, good data hygiene can help maintain the integrity of a brand and its reputation.

Back to


We'd like your feedback to help improve the website.

Give feedback No, thank you