Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn morePlease visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreNo Results.
Did you mean...
Or try searching another term.
Data ethics is a branch of ethics that evaluates data practices—collecting, generating, analyzing and disseminating data, both structured and unstructured—that have the potential to adversely impact people and society. It includes addressing and recommending concepts of right and wrong conduct, with transparency in and defensibility of actions and decisions driven by automated/artificial intelligence (AI) in relation to data in general and personal data in particular.
With AI algorithms becoming more commonplace, and without regulated codes of ethics, businesses need to create and maintain a structured and transparent data ethics strategy, which can yield three important business benefits:
In the midst of a worldwide trust revolution, trillions of dollars are at risk; ethical behavior is the new theater for commercial competition. Half of consumers are willing to pay a premium to transact with companies they trust. And 57% will stop doing business with a company they believe has broken their trust by using personal data irresponsibly. Businesspeople have always had to consider ethical issues. But in these unforgiving times, getting data ethics wrong has greater consequences than ever before.
The biggest threat to companies today comes not from the competition, but rather from their own inability to win and keep consumer trust. The increasing importance of data has changed not only how companies deliver products and services, but also how consumers make decisions. To build trust at every touchpoint throughout the customer journey, senior executives must ensure their companies have the right leadership, culture, organizational design, operating model, skills, technology and processes.
Here are a few guidelines to win customers’ trust in the new digital world:
Back to
GlossaryOur Media & Publications