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AI Marketing

What is AI marketing?

Artificial intelligence (AI) marketing is the process of leveraging AI tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey. Examples of AI marketing solutions include chatbots, image recognition, personal assistants (such as Google Assistant, Amazon Alexa, Microsoft's Cortana and Apple's Siri), content recommendation engines and dynamic pricing on ecommerce sites.

What are the business benefits of AI marketing?

AI marketing is already being used today to boost the performance and ROI of digital marketing campaigns. It can also yield these business benefits:

  • Make advertising smarter. AI helps elevate account-based marketing solutions by using big data to promote insightful analysis and create smarter online ads.
  • Make searches better. AI and big data solutions can analyze consumers’ digital search patterns and help pinpoint key areas on which to focus marketing strategies.
  • Personalize content. By combining big data, machine learning and AI, marketers can refine analytics to understand customers on an individual level, and personalize content accordingly.
  • Improve customer service. Chat and other consumer engagement tools have increasingly become the domain of AI bots, and the trend should continue as AI performance grows more sophisticated.

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