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Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey. Examples of AI marketing solutions include chatbots, image recognition, personal assistants (such as Google Assistant, Amazon Alexa, Microsoft's Cortana and Apple's Siri) recommendation engines, targeted advertising based on your search and dynamic pricing on ecommerce sites.
AI marketing is already being used today to boost the performance and ROI of digital marketing campaigns. It can also yield these business benefits:
AI is used in marketing to provide actionable recommendations for managing relationships. By integrating multiple data sources and systems, AI can generate a profile for each consumer, so that decision-makers can understand what drives their customers’ choices and guide them to their next best action.
In an organization’s digital marketing initiatives, AI can help:
Organizations need to treat each customer as an individual. That requires hyper-personalization, which means more than greeting customers by name. It means:
A sophisticated customer analytics ecosystem can help you deliver superior customer experiences across all marketing channels.