Our client wanted better returns on its investments and visibility into the results of its digital ad campaigns to support a manufacturing customer. That customer needed to ensure it was receiving optimal returns on its investments in those digital campaigns. But the manufacturer and its agency partners struggled to gain visibility into whether the campaigns reached the right buyers. The manufacturer also wanted the ability to launch campaigns faster, reach unique online segments and increase engagement, improve click through rates and reduce cost per acquisition (CPA). Cognizant was brought in to support the manufacturer by analyzing and optimizing an existing campaign to improve campaign effectiveness and reduce costs.