G-Star RAW is a Netherlands-based global denim brand, founded in 1989, with innovation and sustainability at its core. G-Star’s online channel is operational in 47 countries with over 160 stores offering fulfillment. For its order management system (OMS), G-Star wanted to migrate to the cloud to support its goals for end-to-end omnichannel digital transformation. The retailer wanted to add cloud agility to improve business and technical features and it wanted to realize the benefits of a flexible infrastructure cost by adopting a “pay for what you use” model. G-Star also wanted to achieve scalability, as the existing IBM Sterling OMS was scheduled for end of life and unable to leverage capabilities offered by a newer version. The retailer was facing challenges around real-time calls because its existing unscalable on-premises solution provided inaccurate fulfillment data.