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Customer intelligence (CI) is the collection and analysis of large amounts of data that organizations use to determine the best, most effective ways to interface and interact with their customers. Details and activities that are gathered about customers are analyzed to gain deeper understanding and build more meaningful business relationships.
CI continually builds loyalty and return business by preemptively engaging and proactively guiding and optimizing offers across all customer touch points. It also increases retention by offering the most relevant information and seamless experiences. Additionally, it delights users by offering dynamic customer context via relevant, personalized and targeted interactions. CI maximizes return on investment by targeting the most valuable customers.