Omnichannel customer experience (CX)

<h5>What is an omnichannel customer experience?&nbsp;</h5> <p>An omnichannel customer experience (CX) is a multichannel—brick-and-mortar, desktop, mobile, etc.—approach to marketing, sales and customer service that creates an integrated and seamless customer experience. It ensures cohesion across such functions as communication, distribution and promotion.</p> <h5>What are the business benefits of an omnichannel customer experience?</h5> <p>Creating an omnichannel CX delivers multiple business benefits to an organization, including:</p> <ul> <li><b>Customer convenience.</b> Omnichannel CX gives customers multiple ways to contact your company’s sales and service staff.&nbsp;</li> <li><b>Customer service.</b> Omnichannel CX can eliminate the annoyance of a customer having to repeat information when switching from one channel or platform to another, because all information is stored in and accessed from a single database.</li> <li><b>Customer engagement.</b> Using data stored in a customer database, you can better understand individual customers’ wants and needs, and engage them with a more personalized experience.</li> </ul>

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