Omnichannel commerce

<h5>What is omnichannel commerce?</h5> <p>Omnichannel commerce is a&nbsp;sales approach that fully integrates multiple channels—brick-and-mortar, desktop, mobile, etc.—to create a seamless, consistent and unified shopping experience supported at every touchpoint by intelligent data to meet customer preferences and needs.</p> <h5>What are the business benefits of omnichannel commerce?</h5> <p>Omnichannel commerce can provide several business benefits to an organization, including:</p> <ul> <li><b>Customer convenience. </b>In a retail world where customers are often more likely to purchase online than in-store, omnichannel commerce ensures they have access to multiple ways to shop.</li> <li><b>Customer spend.</b> Because a successful omnichannel commerce strategy gives customers more opportunities to buy, they are more likely to increase their overall spend.</li> <li><b>Customer loyalty. </b>Utilizing customer database information generates valuable insights into individual customers and, using those insights, earns their loyalty by providing a more personalized shopping experience.</li> </ul>

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