carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Oil and Gas Marketing

What is oil and gas marketing?

Oil and gas marketing refers to the methods and processes energy companies use to raise awareness of their organizations, establish their brand, and drive customers and prospects toward doing business with them. Many companies today increasingly redirect much of their marketing budgets toward digital methods and online marketing strategies. Downstream businesses, for example, depend heavily on the marketing of petroleum products as its customers vary in nature, from large industries to retail customers. 

What are the business benefits of oil and gas marketing?

With digital marketing, oil and gas marketers can follow an integrated approach to improving company perception across web, social, email and related channels. They can engage their audience with automated and tailored messages catering to specialized interests and establish relationships with the right company contacts. The downstream industry segment operates, for example, through a vast network of distributors, dealers and retail stations. As many oil and gas companies diversity into other businesses, their focus on marketing is increasing, as is the demand for non-traditional innovative marketing channels.

Integrated marketing systems can also be used to attract new talent with automated communications held in conjunction with events. Such marketing practices can increase employee productivity and engagement. Additional marketing solutions help energy companies improve the customer experience through integrated loyalty programs, omnichannel payments, chatbots and virtual reality (VR) systems.

Back to