Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn morePlease visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreNo Results.
Did you mean...
Or try searching another term.
Ad campaign optimization is the process of improving the performance of advertising campaigns by making adjustments to certain facets to achieve desired business outcomes. Among the ad campaign strategies are keyword usage/optimization, audience targeting, dynamic search ads and engaging ad copy.
Ad campaign optimization provides myriad business benefits. With it, you can:
Back to
GlossaryOur Media & Publications
Key Themes