carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Ad Campaign Optimization

What is ad campaign optimization? 

Ad campaign optimization is the process of improving the performance of advertising campaigns by making adjustments to certain facets to achieve desired business outcomes. Among the ad campaign strategies are keyword usage/optimization, audience targeting, dynamic search ads and engaging ad copy.

What are the business benefits of ad campaign optimization?

Ad campaign optimization provides myriad business benefits. With it, you can:

  • Get continual feedback on and measurement of your campaign’s performance and make adjustments accordingly.
  • Discover new customer segments that you didn’t realize were interested in your offering.
  • Create content that is more resonant and compelling to your target customers.

Ad Campaign Optimization Featured Content
Managing and Optimizing Digital Marketing
Unlocking Data and Metrics to Maximize Digital Ad ROI
Leading Bank Maximizes Digital Campaign ROI

Back to

Glossary
Industries
Services
Consulting
Latest Thinking
About Cognizant
Glossary
Information for Suppliers