A loyal customer is worth their weight in gold. For one leading U.S. luxury retailer, this value was plain to see—the top 10% of customers represented 80% of the retailer’s revenue. The company hoped to engage these individuals even further by using digital channels.
When the retailer approached Cognizant for help in crafting a digital strategy for a new, personalized shopping experience, it already understood the potential in creating customizable offerings. An earlier attempt had generated $2 million in the first year. The retailer sought our help in improving the performance of its existing model and simplifying product deployments.