Netherlands-based Lely, an international family business in the agricultural sector, develops and markets state-of-the-art dairy farm robots. In the dairy farming sector, maintaining sustainable operations and using the latest innovations is important, for both farmers and animals. This approach, however, sometimes means farmers switch to the latest models even though their existing equipment still works. The trend not only drives demand for new equipment but also contributes to the plethora of dairy farmers looking for older machines, resulting in a growing second-hand market of dairy robots. Lely’s goal was to service the second-hand dairy robot market and guarantee the quality of its products. It reached out to Cognizant to develop an innovative digital platform that dairy farmers could use to buy and sell pre-owned machines in a transparent, reliable way via the Lely Center franchise network.