Customer win

Client challenge

Having deployed Salesforce Marketing Cloud globally, the organization faced challenges replicating its marketing campaign process across business units and geographies. The client needed a partner to help them improve:

  • Speed to market 
    Increase campaign velocity across business units and geographies.
  • Customer insights
    Access to real-time intelligence about online users for campaign targeting.
  • Marketing channels
    Deployment of campaigns leveraging digital and social channels.
  • Content management 
    Availability of campaign related content across the marketing stack.
  • Reporting
    Visibility to relevant marketing and sales data for performance measurement.

Why Cognizant?

With deep industry domain and demonstrable knowledge of the client challenge, Cognizant provided a compelling solution approach which addressed the client’s challenge within a timeframe that met the clients’ requirements.

  • Extensive pharmaceutical industry domain specialization.
  • Leading Salesforce platform and marketing cloud expertise.
  • Access to Data+, Cloud+ and Software+ practice professionals.
  • Integrated omni-channel experience and automation design capabilities.
  • Agile deployment practices and methods focused on accelerated delivery.

Our solution

  • A centrally managed solution which can be dynamically deployed to remote markets – built leveraging agile design methods.
  • Create an omni-channel experience for end-users integrating social media across platforms including Facebook, LinkedIn and Twitter supporting real-time messaging.
  • Integrate customer insights and intelligence capabilities to enable hyper-personalized campaigns.

Project goals

  • Enhance customer insights to drive optimized marketing campaigns. 
  • Increase reporting effectiveness leveraging data visualization for campaign performance.
  • Optimize cloud operations to maximize licensing cost to impact ROI. 

Cognizant named PEAK Matrix® Leader

Everest Group ranked Cognizant a leader in its latest report, the PEAK Matrix® for Life Sciences Operations Service Providers, recognizing our commitment to business modernization.

52 markets

Improve marketing operations and performance

From 2 to 12

Automation accelerates deployment from 2 to 12 markets per quarter