Banking and financial services organizations are moving beyond the basics of digital banking and one-size-fits-all services, according to our recent study. Using AI, automation and analytics, they aim to speed processes, blend human-centric and tech-driven customer engagement and deliver personalized financial wellness.
By 2023, banking respondents expect to boost the percent of revenues obtained through digital channels by 54%, on average. To get there, they must adopt a holistic, personal and proactive approach toward financial wellness.
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