Today’s high-flying companies — the outliers in revenue growth and value creation — are winning with a new set of rules. They are dominating their sectors by managing the information that surrounds people, organizations, processes and products — what we call Code HalosTM— to build new business and operating models. Code Halos contain a richness of business meaning that forms the new basis of competition. When Code Halos scale, they spark new commercial models in a predictable five-step model that can take entire industries to “the Crossroads,” a compressed period of time in which market dominance can dramatically flip from industry stalwarts to challengers. In this white paper, we define the new rules of success by decoding the business of meaning and the pattern of success that has emerged..
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