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Phygital Escapism

Brown + Hudson: Ready to book your first virtual vacation?

Bespoke travel experience creator Brown + Hudson is currently working with a client to design a virtual vacation experience for their family… to a destination they’re creating together!

The virtual realm is becoming so prevalent and significant to humanity that it can’t be dismissed as something that only “gamer nerds” do in their basements. In fact, part of the future of travel may well lie in the gaming industry.

Per Brown + Hudson, travel will have a very different face in the coming years, as we reduce our carbon emissions and cool the planet. As technology develops, it might become more normal to virtually pop in for a tour of the Vatican or spend a few hours on safari in South Africa. Virtual travel can take us to places that are restricted (trekking with mountain gorillas in Africa) or even to places that are impossible, like walking on the surface of Mars!



Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture