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A Playbook for Managing at the Crossroads


Innovation Beyond The Four Walls



May, 27, 2015

Cognizant to Present at the Bank of America Merrill Lynch 2015 Global Technology Conference


The Cognizant Difference

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Consulting & Solutions

Cognizant offers a broad array of consulting and solutions for Life Sciences, Global Pharmaceutical and Biotech companies.
Solution Spotlight
Combining strategy and creative with analytics and technology to craft meaningful multichannel experiences in Life Sciences.


Real‑World Evidence: A Better Life Journey for Pharmas, Payers and Patients
Driven partly by regulatory pressure, stakeholders in the healthcare ecosystem—including payers and patients—now want real-world evidence (RWE) about wellness to supplement and expand randomized control trial (RCT) input from pharmas about pharmaceuticals' efficacy and effectiveness.
Complaints Management: Integrating and Automating the Process
Manufacturers of medical devices are highly regulated and serve various types of customers. Today, these companies can take advantage of a cloud‑based, integrated platform, Cognizant's MedVantage™, to manage and resolve customer complaints and connect with them throughout the complaints‑management life cycle.
A Rationale for a PDF Rendering Factory Model
As life sciences organizations increasingly embrace digital models of engagement, they need to streamline their PDF rendering processes to avoid unnecessary delays and costs in getting promotional materials to market.
Audit: When it Comes to Digital Promotional Content, Does the Life Sciences Industry Know What It’s Missing?
With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print.
Orchestrating a Supply Chain Competitive Edge
An effective supply chain is the key to creating business value. This paper will help you benchmark your performance today and take a methodical organizational approach to improving your supply chain effectiveness.
Using Advanced Analytics, Drug Makers Reach Decision-Makers More Effectively
By analyzing digital footprints, pharma companies can better identify key influencers throughout their integrated delivery networks.
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
By building end-to-end IT ecosystems and understanding preferred communications channels, pharmaceuticals companies can create more engaging and fruitful digital relationships with healthcare professionals.
Medication Adherence in the Real World
Medication non-adherence is a growing concern, as it is increasingly associated with negative health outcomes and higher cost of care. Tackling the burden of non-adherence requires a collaborative, patient-centric approach that considers individual patient needs and results in intelligent interventions that combine high-tech with high-touch.
Turning the Vision of Connected Health into a Reality
To fulfill the goals of the healthcare industry's Triple Aim framework and the new patient-centric paradigm, stakeholders across the healthcare and life sciences sectors must combine high-tech with high-touch.
Accelerating Bio-Pharma's Marketing Transformation
Here's what bio-pharma organizations need to know when transforming the promotional material review and approval process from a transactional requirement to a competitive advantage.


  • Pharma Client Consolidates Customer Data
  • IT Delivery Support for a Global Pharmaceutical Client
  • Pharma Company Integrates Data Tracking Methods
  • Proactive Pharmacovigilance for a Major Biopharmaceutical Company

Pharma Client Consolidates Customer Data

A large pharmaceutical company with over 6,000 employees wanted to simplify the customer management information that was distributed in multiple systems across its sales and marketing organization. Cognizant designed, developed and implemented a system that consolidated all the information to a single point data source for other sales and marketing systems, including the CRM system.

The new system was developed using web-based technology utilizing a combination of J2EE and EAI technology (TIBCO).

  • Simplified customer information.
  • Consolidated data sources to a single point data source.
  • Leveraged J2EE and TIBCO technologies.

IT Delivery Support for a Global Pharmaceutical Research Group

With major R&D sites in Sweden, the U.K. and the U.S., a global pharmaceutical client turned to Cognizant to provide IT delivery support for its research scientist community. Cognizant delivered a combination of onsite and remote infrastructure management (RIM) support, increasing coverage and driving higher levels of user satisfaction.

Our team also employed Lean and Six Sigma methodologies to drive continuous improvement in process areas throughout the research labs. DOWNLOAD PDF

  • Onsite and Remote Infrastructure (RIM) Support increased user satisfaction.
  • Lean and Six Sigma helped drive continuous improvement.

Pharma Company Integrates Data Tracking Methods

To comply with The Physician Payment Sunshine Act, a large pharmaceutical client faced the difficult task of integrating disparate data tracking methods used to capture physician payments. The client needed Cognizant’s support to re-engineer the client’s processes, as payment information was not being captured to the level of detail required for reporting purposes.

Cognizant leveraged the Pega BPM suite to implement core compliance capabilities. The new system standardized business processes, integrated disparate systems and captured details needed for transparency of reporting. DOWNLOAD PDF

  • Cognizant re-engineered business process for capturing physician payments.
  • Standardized business processes.
  • Integrated disparate systems.
  • Increased transparency of reporting.

Proactive Pharmacovigilance for a Major Biopharmaceutical Company

A major biopharmaceutical company’s global safety organization wanted to close its cases within one business day, regardless of the time or locale of origination. This would have required expensive new call centers, case processors and medical reviewers around the globe.

Rather than setting up new facilities and hiring people, the firm turned to Cognizant for an outcome-based service delivery model. Today cases are processed around the clock, around the world, with virtual teams of globally-based experts and operational teams sharing data. DOWNLOAD PDF

  • Cognizant provided an outcome-based service delivery model.
  • Cases processed around-the-clock.
  • Client achieved significant cost-avoidance and performance boost by partnering with Cognizant.
  • Pharma Client Consolidates Customer Data
  • IT Delivery Support for a Global Pharmaceutical Research Group
  • Pharma Company Integrates Data Tracking Methods
  • Proactive Pharmacovigilance for a Major Biopharmaceutical Company


Our Clinical Transformation solution revamps the clinical trial process with a vision for the Future of Work. READ MORE

The pharmaceuticals industry is facing a crisis best solved by pulling value levers intended to optimize brand contribution, including virtualization, innovation and efficiency. READ MORE

  • Cognizant’s Clinical Transformation: More than a Solution, It’s a New Way to Work
  • Virtual Brand Management: Optimizing Brand Contribution


The life sciences industry is in a state of constant change. To ensure long-term survival, any life sciences enterprise must be able to transform itself on a regular basis.LEARN MORE

Compliance is a never-ending concern in life sciences, since the ultimate goal of the product development processis a new compound or device that can be marketed with the approval of regulators.LEARN MORE

  • Business Transformation
  • Coping with Compliance

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