Leverage data, analytics and AI for your streaming services.
The race is on in streaming services. Are you ready?
The market for direct-to-consumer streaming services is hotter than ever. Cognizant Direct-to-Consumer Media Solution lets your organization boost customer experience and retention and emerge a stronger player.
Our solution is modular, so you can select individual components or implement the full suite of services across your content supply chain. You choose the option that best fits your organization’s needs.
With Cognizant Direct-to-Consumer Media Solution, you leverage data, analytics and AI to position your streaming services for long-term success:
With a dynamic supply chain, you distribute content across multiple endpoints, platforms and territories. Use our agile framework to roll out media workflows and balance loads in real time.
Enhanced subscriber experiences
Enhanced subscriber experiences
Deliver more compelling experiences across all of your channels. Customer data and insights increase your marketing effectiveness and engage subscribers with personalized content to drive loyalty.
Smart monetization
Smart monetization
Improve subscription, advertising and revenue models to maximize every growth opportunity. Our proven approach makes your paid advertising more effective and lowers sales and campaign costs.
Build a profitable streaming business
Listen in as experts from AWS and Gracenote join Cognizant to discuss data’s role in creating content that keeps viewers coming back.
How media and entertainment companies can beat customer churn
Smarter use of customer data is the not-so-secret weapon for reducing churn in the direct-to-consumer industry. We recommend how media and entertainment companies can boost retention by putting customer data to better use.
Four rules for designing new media & entertainment business models
Direct-to-consumer strategies share one thing in common: They require redesign of the existing operating model or creation of a new one. Here are four best practices to apply when designing a target operating model.
Six ways media companies can personalize direct-to-consumer services
Delivering personalization means walking a fine line between persuading viewers to watch a broad array of content and cultivating the niche channels that attract passionate followings. Finding the right balance takes data, analytics and AI.
Cognizant makes success happen. Partner with our consulting and technology services across the content supply chain to launch, scale and enhance direct-to-consumer streaming services.
