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Business Process Services

Embrace the AI-powered future

Is your enterprise prepared to lead in the new wave of AI-driven operations transformation? As generative AI inspires businesses to rethink how they create value, innovate, and grow, you need a business process services partner who can guide you through the change – confidently and responsibly.

As a business process services partner to some of the largest digital pioneers in the world, we operate at the frontier of the new. We combine our distinctive expertise in powering modern operating models with industry depth and our leadership in process and IT automation to help your business transform operations, stay relevant and thrive.

Let's collaborate and harness the exciting potential of new technologies, data and human ingenuity, so your organization can embrace the AI-powered future and reap the benefits, faster.

Business outcomes and strong ROI

Some of the results we've delivered

Spotlight: The AI-powered enterprise – A conversation with Ganesh Ayyar

AI has moved from promise to reality—reshaping business strategies, operational models, and partnerships across industries.

In a special interview at the Fortune COO Summit, Ganesh Ayyar, EVP & President, Intuitive Operations and Automation and Industry Solutions Group at Cognizant, shares how enterprises are not just adapting to AI, but actively rewiring themselves to harness its potential. He discusses the evolving role of COOs in building AI-powered, human-led organizations and the strategic shifts reshaping how companies engage with partners and deliver value.

Ganesh Ayyar, President IOA & ISG, Cognizant
GENERATIVE AI IN PRACTICE

How we’re applying generative AI today

We are partnering with visionary businesses to radically improve business operations through innovation and a new level of human and machine collaboration.

AUTOMOTIVE

Helping call center agents improve speed and customer satisfaction

AUTOMOTIVE

Helping call center agents improve speed and customer satisfaction

Creating a gen AI agent-assist technology that provides step by step guides, pre-written customer emails, guidance for chat responses, and remediation recommendations.

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MARKET RESEARCH

Automating media- and brand- intelligence for increased sales

MARKET RESEARCH

Automating media- and brand- intelligence for increased sales

Gen AI solution for brand intelligence that automates the scanning of media and social channels for brand and product sentiments, analyzes, and quickly delivers stronger buyer intelligence for sales and marketing campaigns.

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AI IN PRACTICE

How we’re applying AI today

AI IN PRACTICE

How we’re applying AI today

Transforming financial research with an Agentic-AI powered solution for faster research cycle, higher output precision and reduced cognitive load for analysts.

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BPS and automation services

As a business operations partner to some of the largest digital pioneers in the world, we operate at the frontier of the new. We combine our distinctive expertise in powering modern operating models with industry depth and our leadership in process and AI-driven automation. The result: smarter, faster, and more adaptive operations that help your business operations, stay relevant and thrive.

Enterprise services

AI business accelerators

Speed your adoption of AI and Automation using our pre-configured solutions for business processes.

AI model training

Enable your AI and generative AI models to deliver valuable, ethical and contextually accurate results.

Business ops to accelerate scale

Grow digitally native scale-ups and new revenue streams at the speed of ideas.

Cognizant Neuro® Business Processes

Simplify and accelerate automation adoption, integrate and orchestrate resources and see returns faster.

Employee experience

Increase productivity and deliver personalized employee experiences at scale leveraging AI.

Finance & accounting

Generate new business value from finance and accounting with intelligent decision-making and process automation.

Intelligent automation

Unlock high performance and cost savings with AI-powered digital platforms and process expertise.

Marketing operations

Increase speed, reach and impact and maximize marketing ROI with the power of AI.

Omnichannel customer care

Deliver an intuitive, personalized and seamless customer experience with AI-powered solutions.

Trust & safety

Detect, prevent and respond to fraud and harmful behaviors online, with the power of human expertise and AI systems.

Industry services

Banking and financial services

Generate growth as you drive intuitive experiences, unparalleled efficiency and innovation, backed by the power of AI.

Capital markets

Improve investor experiences, enhance process efficiencies, and improve risk management using AI.

Communications, media & technology

Scale new revenue streams with AI and deliver services more efficiently.

Healthcare

Embrace AI-enabled healthcare operations for growth driving better experiences and game-changing efficiency.

Healthcare BPaaS

Improve health plan operations with pre-integrated technology solutions and proven processes.

Insurance

Process claims faster, reduce errors and improve customer satisfaction using AI and modern business operations.

Life sciences

Accelerate insights and customer-centric innovation and increase efficiency with AI-powered solutions.

Manufacturing

Accelerate production, increase efficiency, and improve quality with AI-based solutions and modern business operations.

Mortgage operations

Modernize mortgage fulfillment while reducing costs with Cognizant as your AI-powered, NMLS licensed mortgage outsourcer.

Retail

Deliver AI-based buying experiences to increase engagement, modernize store operations and accelerate revenue.

Transportation & logistics

Deliver faster with AI-based improved route optimization, predictive maintenance, and inventory management.

Travel & hospitality

Deliver exceptional AI-based omnichannel experiences that increase engagement and support revenue growth.

Utilities

Provide safe, efficient, and reliable energy with AI-integrated business operations, data, and human ingenuity.

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Navigating a new roadmap to growth

Business leaders discuss four areas experiencing tectonic shifts: organization and people, experimentation for innovation and new revenue streams, partnership ecosystems and building dynamic processes with AI.

Insights

INSIGHTS

The Enterprise Guide to Agentic AI

Explore the journey from proof-of-concepts to production-grade, enterprise-wide transformation in Agentic AI.

Interface Engineer testing an intuitive software interface for a new machine in a tech lab.

INSIGHTS

Now’s the time to shore up fraud prevention strategies

The rise in financial crime presents the perfect opportunity to significantly transform fraud prevention strategies and gain competitive advantage.

A digitally rendered display of a padlock icon overlaid on a complex circular interface, symbolizing data security

INSIGHTS

Gen AI in business operations

Gen AI represents a convergence of human and machine intelligence, leading to unprecedented possibilities across industries, which are explored in this white paper.

Man using AI Phone for Generative Edit, Live Translate, Circle to Search, Chatbot assistant conversation
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Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

The history of Business Process Outsourcing, Business Process Services and Business Process as a Service

Business Process Outsourcing (BPO) has evolved significantly from a cost-saving measure to a driver of innovation. It now encompasses process excellence, AI, automation and critical business outcomes. With these advancements and new contracting mechanisms, it is now often referred to as Business Process Services (BPS) or Modern Business Operations.

BPS is a broader term that includes BPO. While often used to avoid the notion of “outsourcing”—which elicited some trepidation from operations buyers in the past—BPS includes process optimization, managed services and advisory services that are not accompanied by a transfer of staff to the vendor. The nature of business process outsourcing, and business process services has evolved over the past 10+ years, with leading vendors bringing significant value as partners for profitable, sustainable growth versus blunt cost reduction.

Modern business operations use cutting-edge technologies, data, talent and collaborative ecosystems to drive innovation, achieve operational efficiency and deliver value to a broad range of stakeholders in a rapidly evolving business landscape. They are built on simplicity, fluidity, creativity and cost-efficiency, and can deliver impact at high speed.

BPaaS is a type of BPO delivered based on a cloud services model. BPaaS is connected to other services, including SaaS, PaaS and IaaS, and is fully configurable. BPaaS provides companies with the people, processes and technology they need to operate as a pay-per-use service by making use of the availability and efficiency of a cloud-based system. This approach to operations greatly reduces total cost of ownership by providing an on-demand solution based on services needed as opposed to purchasing a package deal tied into a single application.

BPaaS keeps companies in lockstep with industry best practices and technology advancements. Companies can also easily increase business process services levels during peak periods and bring new products and services to market faster with BPaaS’s unique operating flexibility and agility.

Modern business process outsourcing services have many advantages ranging from process redesign and operating model simplification to flexibility, resilience, speed, innovation and direct impact on top and bottom lines. For example:

  • Increased revenue per transaction through the incorporation of AI into order systems for basket analysis
  • Improved customer and employee experiences through the utilization of design thinking in process redesign, multi-channel support—incorporating chat, phone, social media, email, data and analytics-augmented processes to increase resolution speed
  • Increased profitability through cost reduction
  • Increased productivity through technology, data and process-redesign
  • Faster time to market for new services through specialized support to help businesses test, iterate and scale new ideas
  • Progress towards a circular economy through simplification and by incorporating reuse and recycling concepts into operations
  • Access to skilled experts and modern operational principles
  • Connection to other vendors within a specific ecosystem, and cross-pollination of innovation across domain areas
  • Access to skills in emerging tech areas like AI and generative AI

BPO and BPS can improve process efficiency through access to best-in-class expertise, technology and resources that promote better business performance and help you scale. Technologies, like AI and automation, can remove tedious tasks and reduce risks while improving employee and customer experience. Since processes are industry-specific, providers specializing in your industry have optimized their operations to support many customers.

In the context of processes, automation combined with process redesign and artificial intelligence—AI and generative AI—is often referred to as intelligent process automation (IPA). Among the most notable benefits of IPA is that it facilitates an end-to-end view of enterprise processes across silos—connecting data, insights and people to improve business outcomes.

BPO providers leverage automation along with analytics and AI to reduce costs and dramatically improve customer and employee journeys.

Yes. While traditional BPO mostly supports back-office processes, modern BPO services support both critical and non-critical processes. Examples include:

  • Finance and accounting
  • Marketing and sales operations
  • Employee experience
  • Customer care
  • Human Resources (HR)
  • Supply chain

Modern business process services are offering specialized support in industry-specific areas—benefits and claims management or revenue cycle in healthcare, asset and wealth management in banking, drug testing and development or regulatory and compliance in life sciences, retail analytics and order management in retail, etc.

Depth of industry knowledge, along with the availability of digital assets and platforms that can accelerate the speed of implementation, are important ways for BPO providers to differentiate themselves.

Generative AI refers to a type of artificial intelligence that can create new content, such as text, images, music, or even code, based on the data it has been trained on. Unlike traditional AI, which might classify or predict based on existing data, generative AI can produce original outputs that mimic the style and structure of the training data.

Generative AI is transforming Business Process Services (BPS) by enhancing efficiency, accuracy, and adaptability. Generative AI helps in automating repetitive tasks, enhancing decision-making, improving customer-service, optimizing workflows by identifying bottlenecks and personalizing services to individual customer needs.

Agentic AI is a type of artificial intelligence that can act and reason autonomously, collaborate with humans, and adapt to changing environments. Unlike traditional AI, which often requires specific instructions for each task, agentic AI can independently solve complex, multi-step problems using sophisticated reasoning and iterative planning.

Agentic AI is significantly transforming Business Process Services (BPS) by enhancing efficiency, accuracy, and innovation. Some of the common use cases include automation of complex processes, improving decision-making, enhancing customer experience through personalized interactions, streamlining operations, and supporting employee training.

Turbulent times create opportunities for bold enterprises to get ahead of the competition by making strategic moves when others delay investments. BPO helps businesses accelerate through uncertainty with confidence. By modernizing processes, infusing them with new technologies and connecting the data across the enterprise, modern BPO enables them to anticipate and quickly act on emerging trends, as well as self-fund growth initiatives through efficiency.

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