Media & Entertainment

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BUILDING AI INTO MEDIA OPERATIONS

Shape the future of Media & Entertainment

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ISG Provider Lens Media and Entertainment cover image

ISG names Cognizant a leader in media and entertainment

Learn why ISG recognized our leadership in managed and next-gen IT services for M&E companies.

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Recognized by ISG for M&E strategy and enablement leadership

Discover why ISG recognized our leadership in strategy and enablement services for M&E companies.

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Reimagine media and entertainment with AI

Transforming Media & Entertainment enterprises with AI requires more than technology. It takes the right blend of strategy, engineering, AI and intelligent operations to turn innovation into measurable business value.

Cognizant combines expertise across consulting, software product engineering, AI and analytics and AI-powered operations to help media and entertainment organizations reimagine content supply chains, modernize digital platforms, automate operations and unlock new value from AI. With a secure, phased approach, organizations can realize meaningful outcomes at each step while building toward a more adaptive, AI-powered future.

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Overview

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Industry service offerings

Software product engineering

Cognizant’s Digital Engineering capabilities help Media & Entertainment companies build the technology foundation for an agentic enterprise—from modernizing legacy platforms and accelerating software engineering to embedding AI agents across the product-development lifecycle. By bringing together engineering, cloud, data and AI, Cognizant can help media businesses move from AI-assisted development toward intelligent, continuously evolving digital products and platforms.

AI & Analytics

Cognizant helps Media & Entertainment companies move beyond AI experimentation toward an agentic intelligence layer that can reason across audience, content, advertising and business data. By combining advanced analytics, generative AI and multi-agent capabilities, Cognizant can help organizations turn data into autonomous actions—from hyper-personalized experiences and content intelligence to smarter monetization and decision-making.

AI powered operations

Intelligent Operations Automation (IOA) is at the heart of for Media & Entertainment—reimagining people-intensive workflows through agentic AI and human-machine collaboration. Cognizant can help media organizations identify high-value processes across content operations, customer care, advertising, finance and back-office functions, then orchestrate AI agents to execute routine work, manage exceptions and seamlessly involve people where human judgment matters.

Consulting

Cognizant Consulting helps Media & Entertainment leaders define their path to an agentic enterprise—identifying where AI agents can create measurable business value, redesigning operating models and establishing the governance, technology and workforce foundations required to scale. From strategy and use-case prioritization to enterprise-wide workflow reinvention, Consulting connects business ambition with Cognizant’s engineering, AI and operations capabilities.

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Segments

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AI platforms

Cognizant Flowsource

Cognizant Flowsource™ enables media and entertainment enterprises to innovate at scale by infusing generative and agentic AI into the SDLC, helping engineering teams improve productivity, reduce time-to-market, and deliver resilient, audience-centric digital experiences faster.

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Cognizant Agent Foundry

Cognizant® Agent Foundry is a secure, enterprise-grade framework that empowers media and entertainment organizations to design, deploy, and orchestrate autonomous AI agents across the value chain, from content production and personalization to advertising, distribution, and customer engagement.

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Cognizant Neuro San

Cognizant Neuro® AI System of Agent Networks (Neuro-SAN) is an open-source framework that enables media and entertainment organizations to rapidly build, coordinate, and scale networks of AI agents for content and Ad operations, audience engagement, advertising, and business workflows.

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Cognizant Skillspring

Cognizant Skillspring™ is an AI-native conversational learning platform that equips media and entertainment professionals with the skills to effectively harness agentic AI, accelerating content innovation, operational efficiency, and audience engagement.

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Case studies

MEDIA & ENTERTAINMENT

Large media distributor transforms TV with AI

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MEDIA & ENTERTAINMENT

High-Quality Video Boosts Viewership by 20%

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A cheerful family enjoying a movie on TV while sharing popcorn

MEDIA & ENTERTAINMENT

Media giant jump-starts QA automation

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MEDIA & ENTERTAINMENT

Kantar transforms its digital user experiences to unlock new business value

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MEDIA & ENTERTAINMENT

Intelligent automation transforms advertising operations

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MEDIA & ENTERTAINMENT

SPH Media speeds time to market and CX

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MEDIA & ENTERTAINMENT

Agile model drives revenue

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MEDIA & ENTERTAINMENT

EintrachtTech implements an AI-powered visitor flow management system

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Segments we serve

Advertising

Connect brands with customers

Winning the hearts, minds and wallets of customers requires keeping up with their fast-changing interests. Cognizant helps you stay ahead of customer needs with critical buyer journey insights, creative content asset management and production, and optimized marketing campaign operations.

Broadcasting

Data and insight that make a difference

Broadcasters face unparalleled challenges. Streaming services have forever changed the entertainment content landscape. Piracy, customer churn and sub-optimal advertising strategies cost the industry billions of dollars annually. Cognizant helps broadcasters optimize the content value chain and minimize churn. Let our team engage your audiences and improve management of media assets and rights.

Filmed entertainment

Speeding time to market

Media and entertainment companies have invested heavily to deliver optimal entertainment experiences. But our research finds underinvestment in technologies that transform middle- and back-office functions. To help companies become high-performing organizations, we partner with them to optimize legacy business models, modernize data and applications, and automate processes that speed time to market.

Gaming

Game on

Livestream subscriptions, esports and multiplayer online games have driven demand for gaming entertainment—as active participants and viewing fans. Add 2020’s accelerated demand, and the growth opportunities have never been greater. Cognizant helps you thrive in today’s online and mobile gaming markets by engineering fast, cutting-edge experiences and engagement.

Music

Tune in to new opportunities

Like many forms of entertainment, music’s business models have undergone a major overhaul as the streaming services became front-runners. As competition spikes, growth will come from expanding into new markets, transforming employee experiences and modernizing infrastructure and applications. Let our experts help you tune into the opportunity ahead.

Print and publishing

Evolving business models

Cognizant works with the world’s top publishers to adopt digital models that improve operational efficiency and open up new revenue streams. Partner with us to explore how you can tap into the everything-from-home trend to deliver personalized content over digital channels that drive growth.

Sports

Redefine the fan experience

Connect with fans like never before. Our solutions take fan experience to the next level by monetizing data and partner relationships to create new revenue streams.

We streamline key business processes and experiences, and deliver hyper-personalized engagement for venues as well as professional sports teams and associations. The result is the ultimate fan experience.

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Join the conversation with Cognizant CMT

Visit our Cognizant Communications, Media and Technology LinkedIn page to get the news on how we’re helping clients shape the future. We invite you to join the conversation to exchange ideas, gain insights, and connect with our leaders driving transformation.

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