Revenue Growth Management and Trade Promotion Management

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MEASURE YOUR ROI

Modernize RGM and TPM capabilities

A modern blueprint for RGM

As margin pressures intensify due to rising inflation and impending tariffs, brands must modernize their revenue growth management (RGM) strategy and leverage generative AI to develop a comprehensive commercial approach. Discover how to do this in our latest guide.

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<h3><span class="text-regular">Accelerate your RGM and TPM capabilities</span></h3> <h5>Recent research from McKinsey indicates that CPG companies with robust RGM and trade promotions management (TPM) capabilities are achieving 4% to 7% margin growth and are 2.4 times more likely to capture and sustain value.</h5> <h5>As tariffs and inflation pressures loom, these companies are increasingly turning to advanced RGM and TPM solutions to align promotions with real-time consumer data and adopt an accelerated approach to pricing and revenue growth. </h5> <h5>With over 5,000 high-performance consulting teams worldwide and more than 20 RGM and TPM engagements in consulting, implementation and support services, Cognizant is well-equipped to help you tackle your pricing challenges head-on.</h5>

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Our services

Strategic growth plans

Our RGM solution, in partnership with RGM SaaS vendors, integrates pricing, promotions and revenue growth strategies to enable real-time decision-making and sophisticated price optimization to maximize profitability—supported by a robust data strategy and governance framework.

Effective trade promotions

Our TPM solution’s partnership with trade promotions optimization (TPO) SaaS vendors transitions companies to modern, AI-enhanced platforms, maximizing ROI. Accurately predict promotional lift and align promotions with real-time consumer demand for a more effective trade promotion strategy.

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<h3><span class="text-regular">Transform your legacy TPM with AI</span></h3> <h5>Is your TPM system getting outdated? With SAP phasing out its on-premises version and other TPM platforms becoming obsolete, now is the time to modernize.</h5>

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Innovate with AI-led legacy modernization

Legacy TPM systems drain budgets and stall innovation. Cognizant’s Human + AI approach transforms them into intelligent growth engines—boosting margins, enabling real-time decisions and accelerating ROI with future-ready RGM architecture.

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Unlock SAP S/4HANA value potential with us

Partner with Cognizant to seamlessly migrate to SAP S/4HANA—and enable AI-driven RGM and TPM to unlock value potential from the ERP system.

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SUCCESS STORY

Our work with clients

An S/4HANA modernization journey with Breakthru Beverage Group

Learn how we supported Breakthru Beverage Group to seamlessly transition to SAP S/4HANA, streamlining its operations, boosting efficiency and driving innovation.

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Enhancing DTC for BlueTriton Brands with ReadyRefresh®

Explore how we successfully helped Primo Brand, formerly known as BlueTriton Brands, to upgrade SAP TPM system to SAP S/4HANA for a more seamless customer and agent experience.

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