Sales & Marketing

REACHING YOUR CUSTOMER

Sales and marketing

Invigorate your sales and marketing with strategies that work for today’s audiences.

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<h3><span class="text-regular">Reach the right audience at the right time.</span></h3> <h5>Life sciences marketers need to reach numerous audiences and deliver compelling, personalized messages to each of them. Cognizant’s business and technology experts help you target those audiences with the most advanced, innovative strategies and digital technologies.</h5> <h5>We assist throughout the full sales and marketing cycle. That includes helping you evaluate your promotional channel options and selecting the best customer relationship management and cloud-based services for your organization. It’s all about designing and delivering the best, most effective sales & marketing experience for today’s life sciences customer.</h5> <h5>Learn more about our <a href="/content/cognizant-dot-com/us/en/industries/life-sciences-technology-solutions.html" target="_self" rel="noopener noreferrer">Life sciences</a> solutions for your business.</h5>

Market and channel consulting

Market and channel consulting

Respond faster to customer needs with the best, most appropriate marketing channels and processes.

Market technology consulting

Market technology consulting

Leverage today’s best digital technologies to deliver the most cost-effective services to life sciences customers.

Product marketing

Product marketing

Reach the right audience at the right time with a full complement of targeting, segmentation and positioning services.

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<h3>Latest thinking</h3>

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Choose the right CRM for pharma life sciences

The rise of niche customer engagement platforms has created an inflection point in life sciences and could be a transformative new chapter for your organization.

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Quantifying generative AI’s impact on commercial life sciences

Businesses can identify high-impact use cases by thinking of time as a product—and prioritizing accordingly.

Drive a new wave of patient and HCP care with generative AI

Life sciences experts discuss how generative AI’s advanced capabilities, coupled with a solid data strategy, are revolutionizing traditional customer care practices.

Watch webinar

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Tender and deal management: The journey to excellence

Learn how pharma and medical device manufacturers can improve tender and deal management, choose a global management platform and apply best practices.

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LIFE SCIENCES MANAGEMENT

<h3>Leadership</h3>

Gaurav Marya

Strategic Business Unit Head & Business Unit Integration Lead, Life Sciences

Bryan Hill

VP, Digital Health & Innovation, Life Sciences

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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