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Formula One racing pushes the boundaries of human ingenuity. Every component, from the intricate design of the car to the lightning-fast reflexes of the driver, is meticulously optimised for peak performance. But the artificial intelligence (AI) revolution is poised to significantly disrupt the sport.

Aston Martin F1 (AMF1), a team renowned for its rich heritage and innovative spirit, is at the forefront of embracing this transformative technology. Partnering with Cognizant, a leader in global technology services, Aston Martin F1 is poised to redefine the future of racing.

AI: A new era of F1 Performance

"Formula One has always been a sport where advancements in science and technology translate directly to on-track success," says Clare Lansley, Chief Information Officer at Aston Martin F1. "AI presents a massive opportunity for those who can harness its potential effectively." 

AI promises to be a game-changer for F1 in several ways:

  • Optimizing Car Setup: Traditionally, car setup relies on a combination of engineering expertise and historical data. AI can take this process to the next level. By analysing vast amounts of historical and real-time data, including telemetry, weather conditions, and track characteristics, AI can predict the optimal car configuration for each unique race. This translates to a significant performance boost, as the car can be perfectly dialled in for maximum speed and handling.

  • Enhancing Race Strategy: Race strategy is a complex dance between tire wear, fuel management, pit stop timing, and unpredictable factors like weather changes. Machine learning algorithms can analyse these factors in real-time, suggesting optimal race decisions. This empowers teams to make strategic calls on pit stops, fuel management, and tire changes, giving them a crucial edge over competitors.

  • Streamlining Workflows: Formula One engineers are highly skilled individuals, but their time is a valuable resource. AI can automate repetitive tasks, such as data analysis and car setup simulations. This frees up engineers to focus their expertise on innovation, strategic problem-solving, and driver interaction. 

Cognizant: Fuelling the AI journey

Cognizant is playing a critical role in Aston Martin F1's journey towards AI integration. They've provided a comprehensive data strategy to optimize data management - a foundational step before implementing AI systems.

“Cognizant has been an invaluable asset,” says Lansley. “They’ve helped us build a data lake, a central repository for all our data. This allows us to leverage machine learning algorithms and glean valuable insights that would be impossible to extract from siloed data sources.”

The data-driven future of F1 

The implementation of AI signifies a shift towards a data-driven approach in F1. Aston Martin F1, with Cognizant's support, is building a strong foundation for future success in this new era.

“AI isn't about replacing people," clarifies Lansley. "It's about empowering them. AI will handle the heavy lifting of data analysis and repetitive tasks, allowing engineers to focus on strategic decision-making and creative problem-solving. Ultimately, the human touch, combined with the power of AI, will be the winning formula.”

Aston Martin F1 is a frontrunner in this technological revolution. By embracing AI and partnering with Cognizant, they aim to gain a significant competitive advantage and redefine the future of Formula One racing. The days of relying solely on intuition and experience are fading; data-driven decision-making powered by AI is the new frontier of speed. In the high-octane world of F1, where milliseconds can make the difference between victory and defeat, Aston Martin F1 is well-positioned to succeed in the future of the sport. To find out more about our partnership, click here.


Katy Green

Senior Field Marketing Director, UK&I, Cognizant

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