As we move beyond the early days of digital, a crucial question for business decision makers is what to do next: Which digital initiatives and investments will yield the best returns and move them farther along the digital maturity curve? How do they compare with peers, and how do they close gaps?
Companies want to continually gauge how their digital progress compares with peers and identify the gaps between themselves and digital leaders in their industry.
Not all digital investments show the same returns. Organizations need to understand the likely impact of their investments on costs, revenues and profits to plot the most effective digital strategy.
A digital transformation strategy is essential, but many decision makers don’t know which area to double down on next. The answer will differ depending on where they stand on the maturity curve.
Marisa CoVice President R&D Business Insights and Analytics, Bristol-Myers Squibb