The automotive industry: Why customer experience should be driving your distribution strategy

The automotive sector is at a turning point, and navigating the evolving world of communications, distribution channels, and regulatory requirements in the industry is challenging. Before making any changes auto manufacturers need to understand customer expectations around vehicle purchasing experiences.

The driving forces behind customer experience in the UKI automotive sector

To uncover the driving forces behind these changes and fully understand customer attitudes and buying behaviours when it comes to cars, Cognizant conducted a survey that targeted 400 premium car owners in the UK.

Download the full report to understand why 92% of respondents highlighted trust in a dealership is important, 57% said that being able to immediately test drive made the showroom experience positive. 25–43-year olds were the most open to purchasing from new WV brands.

Download our comprehensive report to get guidance on how to deliver a winning customer experience to help automotive manufacturers and dealerships outpace the competition of the future.