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Digital excellence is a culmination of efforts, enabling organizations to accelerate decision-making, improve operations, and excel in delivering products and services. This concept encompasses several key aspects: environmental and energy considerations, open-source strategy, cybersecurity framework, AI integration, infrastructure resilience and automation roadmap as detailed below:


  1. Environmental and Energy Considerations: Ensuring that digital transformations align with environmental and energy efficiency goals is crucial. This involves evaluating the impact of technologies on energy consumption and sustainability and considering green technology solutions.

  2. Open-Source Strategy: Integrating open-source technologies into the digital strategy can offer significant benefits. This involves assessing how these solutions align with business objectives and their potential advantages.

  3. Cybersecurity Framework: A robust cybersecurity framework is essential for protecting data and ensuring compliance. This includes detailed incident response plans, data protection measures, and proactive threat management.

  4. AI Integration: Leveraging AI to achieve specific business outcomes can create a competitive advantage. This involves understanding how AI impacts processes and its potential to enhance decision-making and efficiency.

  5. Infrastructure Resilience: Ensuring that an organization’s infrastructure is resilient and well-structured is vital for supporting digital operations. This includes managing connectivity technologies and utilizing IP effectively.

  6. Automation Roadmap: Developing a strategy for automation involves identifying suitable processes for automation and exploring advancements in edge computing and zero-touch technology.

To assess and enhance digital excellence, Cognizant employs a maturity model that provides a quick assessment within two weeks. This model uses collaborative platforms like MIRO for real-time access and document tracking. The maturity model helps organizations gauge their maturity across various domains, identify opportunities, align expectations, and craft a clear roadmap for growth.

Pillars of the Maturity Assessment:
  • Customer: Evaluates digital interactions with customers, including privacy, brand promise, and personalization.

  • Culture: Assesses talent management and the creation of a positive work environment.

  • Data: Ensures that data aligns with business goals and supports informed decision-making.

  • Operations: Focuses on delivering, deploying, and retiring services efficiently.

  • Strategy: Assesses the alignment of marketing strategy with overall business strategy.

  • Technology: Encompasses stages of digital excellence, from roadmaps to AI and virtual reality.
Purpose, Benefits, and Opportunities:

The purpose of the maturity model is to assess an organization’s digital excellence, identify opportunities, and define a clear roadmap. This structured approach fosters continuous improvement and excellence. The rapid assessment covers three key deliverables:

  1. Opportunity Diagram: Visual representation of potential projects and their benefits, helping prioritize those with the greatest impact.

  2. Prioritization Matrix: Tool for systematically evaluating and prioritizing options based on multiple criteria.

  3. KPIs: Establishing and tracking key performance indicators to measure progress and make informed decisions.

The roadmap outlines objectives, priorities, and timelines for digital excellence engagements, ensuring a clear path to improved performance and efficiency. By focusing on these aspects, organizations can navigate the complexities of digital transformation and achieve digital excellence, leading to enhanced capabilities and outcomes. Discover Cognizant consulting services to learn more.




Stefano Montanari

Head of Retail and Consumer Goods Consulting

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Dmitrii Semenov

Workplace Equity and Inclusion Specialist

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