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Cognizant Benelux Blog


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Cognitive psychology is a field of study that focuses on how people process, store, and use information. It is a critical area of study for designers, particularly those working in the field of user experience (UX) design. In this article, we will discuss the ways in which cognitive psychology can be applied to UX design and the benefits that it can bring to the user experience.

Cognitive Load

One of the core principles of cognitive psychology is cognitive load. Cognitive load refers to the amount of mental effort required to complete a task. In UX design, cognitive load is important because users are often required to complete complex tasks, such as filling out forms or navigating through a website. If the cognitive load is too high, users may become frustrated and give up.

Old vs New design diciplines

To reduce cognitive load, UX designers can use a variety of techniques. For example, they can simplify the design of interfaces, reduce the number of steps required to complete a task, and provide clear instructions and feedback to users. Additionally, designers can use familiar patterns and design elements that users are already familiar with, which can help to reduce cognitive load and make the user experience more intuitive.


Another important area of cognitive psychology that is relevant to UX design is memory. Memory plays a critical role in the user experience, as users often need to remember information from previous interactions in order to complete current tasks. For example, if a user is filling out a form and needs to enter their address, they may need to remember their street name and number from a previous interaction.

UX designers can help users to remember important information by using techniques such as repetition, chunking, and visual cues. For example, designers can repeat important information throughout the user experience, use visual cues such as icons or images to help users remember key information, and break down complex information into smaller, more manageable chunks.


Attention is another key area of cognitive psychology that is relevant to UX design. In today's digital world, users are constantly bombarded with distractions and competing stimuli, which can make it difficult for them to focus on a particular task. UX designers can help to capture and maintain users' attention by using techniques such as visual hierarchy, contrast, and animation.

In conclusion, Cognitive psychology is crucial for UX designers to create intuitive and effective user experiences. Understanding how users process and use information allows designers to reduce cognitive load, aid memory, and maintain attention. As the field of UX design advances, cognitive psychology will remain a vital tool for creating user-friendly digital products.

Ricardo Faria

Senior Service & UX Designer, ROKS KPI Expert

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